Hollywood AI-listers

With the rise and increasing sophistication of AI video models and synthetic performances in feature films, The Guardian’s Phil Hoad explores whether the technology is ready to rival flesh and blood film stars. Framestore’s Chief Creative Officer, Tim Webber, contributes to the piece and is sceptical about whether fully AI-generated actors can ever capture the complexity of our inner lives. “AI models are trained on the surface of things – the pixels of internet images, if they’re image models. To get to the level where it’s a human performance, where there’s genuine emotion involved, is a long way further down,” he says. 

At Framestore we are exploring a hybrid form of film-making that uses AI tools that apply “digital makeup” to traditional performances, without the guesswork involved in generative prompts.

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