"We Heard You" & "Future Proof"
For the Lexus ES, Rich and the team utilised in-camera visual effects, dynamically changing the time of day and seamlessly transporting the viewer through multiple environments.
“I’m an early adopter of virtual production, so when I saw that the creative could actively embrace this technology, I was all in,” commented Rich.
“It was a blast collaborating with Team One and Lexus, their enthusiasm for the project and brand is infectious and really made its way into the creative,” Rich adds.
Credits
Agency
Team One
Jason Stinsmuehlen, Mark Koelfgen
Executive Creative Directors
Associate Creative Director / Art Director
Tim Hawkins
Executive Producer
Amy Gershwin
Associate Producer
Maya Roberts
Production Company
Framestore Pictures
Director
Rich Lee
Director of Photography
Matthias Koenigswieser
Managing Director
Jennifer Siegel
Executive Producer
Michel Waxman
Head of Production
Julie Hershan
Producer
Rooby Mooring
Associate Producer
Grace Kenney
VFX
Framestore
Director of Production
Cat Pavitt
Executive Producer
Pete King
Producer
Valia Brinck
Creative Director/Shoot Supervisor
Lawrence Jones
Integration Supervisor
Rebecca Tecichner
CG Supervisor
Clement Renaudin
Animation Supervisor
Marco Marenghi
Assets
Ben Falloon, Kaho Horiuchi, Soren Barton, Subin Chae
FX
Ehsan Parizi, Markus Clipper
Rigs
Jeremy Livingston, Meghan Pangiochi
Lighting & Renders
Joey Sila, Richard Shallcross, Alessandro Mattielli
Lead Nuke Compositor
Jesus Yapor
Nuke Compositors
Christopher Halstead, Evan Langley, Vasco Cerqueira, Yachan Yuan, Zach Anderson
Flame
Glenn Teel
Designers
Nathan Zankich, Dongxin Jiang
Production Coordinator
Kate Richardson
Editorial Company
Whitehouse Post
Editor
Matthew Wood
Senior Executive Producer
Joanna Manning
Assistant Editors
Joe Carugati, Lauren Jansen
Post Producer
Katrina Kuss
Color
Company 3
Senior Colorist
Dave Hussey
Assistant Colorist
James Harmon
Senior Producer
Mario Castro
SVP Advertising
Ashley McKim