History

The name "Framestore" was the brainchild of director Steve Barron. He’s the visionary who directed A-ha’s Take on Me and our first VFX project, a music video for Boy George. The name itself is a nod to our craft. It blends the "frame-by-frame" methodology of animation with the massive digital storage we need to house our creations.

Our original logo was designed by Sue Turner, a graphic design graduate who studied with our co-founder Mike McGee. She drew inspiration from a 1950s Superman comic showing Clark Kent reaching into a filing cabinet. Those hand-drawn elements were a deliberate choice. They reflected the human craft behind digital content, a theme that remains core to our work today.

When we moved from Great Pulteney Street to Noel Street, we saw a chance to launch a radically new identity. We commissioned our friend, the famous Spanish artist Javier Mariscal, to design our branding.

Mariscal designed the different aesthetics of the letters to reflect the different sides of our business. We do a lot of technical work, but we’re also deeply creative. This branding lived everywhere in our new home, from massive sculpted letters on the cafe bar to abstract mosaics that echoed our stationery.

After we acquired the Computer Film Company (one of the UK's first digital film VFX houses), we rebranded as Framestore CFC. Mariscal created a new suite of designs for this evolving identity.

As our creative services grew in scale and breadth, Mariscal created a fresh set of branding to reflect how much we’d changed.

We worked with Matt Rudd to evolve our look. Our branding needed to reflect the international, diverse nature of the company we are today. It was time to make the brand feel a little more formal and self-assured as we took our place on the world stage.