Framestore Pictures’ Ahn Vu directed Macy’s new 2020 spring fashion campaign, ‘Switch It Up,’ which highlights strong, confident women, and the many ways an amazing outfit from Macy’s can help tie everything together.
Teaming up with creative agency Major Behavior, the spot leans into the mobile shopping behavior of swiping with a fun, energetic, and modern approach to showing how today’s woman gets ready.
Anh considered every detail, from the diverse cast of models to their unique environments, giving dimension and value to each character whilst making the clothes shine.
Framestore’s design and compositing team delivered punchy transitions and motion to the edit, with colourist Beau Leon giving the spot a fantastic vibrance, all adding to the charming performance of the talent. The 30-second spot airs across television, digital and social.