Brunello Cucinelli’s Holiday Season Campaign 2025
Framestore teamed up with Partizan and Director Michael Gracey to craft the magical festive spot for Italian luxury fashion brand Brunello Cucinelli.
Led by VFX Supervisor Paul O’Brien, Framestore’s team meticulously elevated every frame, deploying proprietary AI workflows to efficiently extend exterior environments and introduce period-authentic vehicles, crowd elements, and snow effects - all seamlessly woven into the commercial’s established aesthetic, while maintaining full creative control throughout.
Brand
Brunello Cucinelli
Production Company
Partizan London
Director
Michael Gracey
Managing Director/Executive Producer
Jenny Beckett
Head Of Production
Ella More O’Ferrall
Producers
Annabel Ridley, Daniel Wheldon
Production Manager
Natalie Isaac
Production Co-Ordinator
Maisie Spratt
Director’s Assistant
Jordan Chandler
DOP
Benedict Spence
Production Designer
Sarah Jenneson
1st AD
Chris Kelly
Brunello Cucinelli
Brunello Cucinelli Team
Art Director
Barbara Roscini
Producer
Linda Giuliani
VFX
Framestore
VFX Supervisor
Paul O’Brien
Shoot Supervisor
Victor Tretyakov
Producer
Ben Stell
Production Coordinator
Doug Russel-Fisher
Production Assistant
Maya Manor
Compositors
Tim Osborne, Aadel Matoorianpour, Darran Nicholson, Ben Gallagher, Fabio Tavares Nunes, Jack Pond, Mirko Morciano
Compositor / Vis Dev
Aitor Echeveste
Paint & Roto Supervisor
Melvin Pillai
DMP Artists
Harry Wormald, Chelsea Aston, Katarzyna Maciocha, David Fernandez Giron, Nikola Yordanov
Layout Artist
Thomas Maier
Colour
Company 3
Colourist
Steffan Perry
Service Production Company
Stillking Prague
Service Head of Production and EP
Michal Skop
Service Production Manager
Ola Pampana
Editor (on set)
David Spearing
Offline Editors
Billy Mead, Liam Bachler (Ten Three)
MD / Offline Producer
Ed Hoadley (Ten Three)
Sound Studio
OPM
Sound Designer
Joe Munday
Sound Producer
Oliver Pearson
Composer
Chris Read
Music Production
Chris Read and Troy Miller