Captain America holding his shield standing in front of a silver car in the middle of the street.

Question Everything

To introduce the all-new Hyundai TUCSON, the world’s most exciting storytellers from Marvel Studios, ABC, and ESPN joined forces to question everything -- posing questions about popular idioms that, when you think about it, can sound rather contradictory to their intended meanings. 

Effects Simulation
Visual Effects Supervisor
captain america standing in front of a hyundai car

Creative studio Bullitt and director Anthony Leonardi enlisted the expertise of Framestore to bring a series of beloved Marvel characters and elements to life. While ensuring that the vignettes remain authentic to each of their characters, Wanda Maximoff, Captain America and Loki hilariously explore these ponderances, with all the action centered around the new TUCSON.

Framestore Creative Director Alex Thomas leveraged his long-standing working relationships with both Anthony Leonardi and Marvel to supervise the visual effects execution across each shot. Framestore’s VFX team focused their skills on recreating Wandavision’s technology-bending color transitions, as well as adding a shield, wings and digidouble to Captain America’s scene. Working in tandem with the Marvel team on the look and development of the tesseract -- a crystalline cube-shaped containment vessel for the Space Stone -- for the Disney+ series Loki, Framestore was well poised to execute the portal and tesseract as Loki cheekily escapes yet again.

loki character coming out of a smoky portal in a mouth cuff holding a luminescent cube
captain america smiling with flying goggles and wings spread out

“It’s such a pleasure to collaborate with Marvel and Anthony Leonardi, who is always able to capture the cinematic world of Marvel so seamlessly,” said Thomas. “Our CG Supervisor Clement Renaudin, Comp Supervisor Woei Lee and Lead comp Alex Osvaldsson worked their magic to bring the most visually credible sequences to life.” 

In addition to VFX, Framestore was responsible for general cleanup on the car and streetscape and end card design, as well as a seamless color grade across the entire campaign from LA-based Colorist, Beau Leon.

a black and white image of a 50s house wife holding a red car in her palm and pointing at it
a black and white image of a 50s housewife in a garden standing next to a red hyundai 4x4 car


Anthony Leonardi
Creative Director
Executive Producer
Pete King
Senior Producer
Heather Saunders
Associate Producer
Valia Dudzyana
2D Supervisor
Woei Lee
Lead Compositor
Alexander Osvaldsson
Brendan Smith, Craig Tozzi, Daniel Lang
Chris Hamilton
CG Supervisor
Clement Renaudin
Cinzia Pegorin, George Saavedra, Edwin Schaap, Kaho Horiuchi, Kevin Baker, Kevin Rooney, Kira Yu, Sean Dollins, Rob Garcia, Todd Herman, Victor Grant
Lead Flame Artist
Ryland Bowen-Johnson
Flame Artist
Sarah Marikar
Shoot Supervisor
Eric Rosenfeld, Beau Garcia
Beau Leon
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