![a Domino's delivery car](/sites/default/files/2024-04/Dominos-Plowing-for-Pizza-Case-Study-Header-1980x820.jpg)
Plowing for Pizza
Domino’s Pizza Inc., in collaboration with WorkInProgress, is taking on wintry challenges in US cities with a new campaign directed by Framestore Pictures’ Jen Stafford. As the world’s largest pizza company, Domino’s is dedicating half a million dollars in grants for snow plowing. The goal? To ensure that even on the coldest, snowiest days, carryout customers can enjoy hot pizza.
![A snow plow that says "Plowing for Pizza Cold Roads Shouldn't Happen to Hot Pizza"](/sites/default/files/styles/full_width_688_x_variable_height/public/2024-04/Dominos-PlowingforPizza-Still-01.jpg?itok=pVViNanK)