![A man walks out of his white Lexus SUV that is parked at a parking meter. A white robot stands next to the car.](/sites/default/files/2024-01/Lexus-NX-ES-Case-Study-Header-1980x820.jpg)
"We Heard You" & "Future Proof"
For the Lexus ES, Rich and the team utilised in-camera visual effects, dynamically changing the time of day and seamlessly transporting the viewer through multiple environments.
“I’m an early adopter of virtual production, so when I saw that the creative could actively embrace this technology, I was all in,” commented Rich.
![A silver Lexus ES sedan parked in a studio in front of a virtual production wall](/sites/default/files/styles/full_width_688_x_variable_height/public/2024-01/lexus--es-sustain-video-thumbnail.jpg?itok=aqsc8MWI)
For Lexus NX, Rich wanted to continue along the same theme of capturing as much of the action as possible in camera. Real pizza delivery drones were flown down the streets of Los Angeles, but not all of them reached their intended destination. Recognizing the limits of practicality, Framestore’s VFX team, led by Lawrence Jones, was enlisted to create the robot that watches in awe as the autonomous vehicle parks itself.
“It was a blast collaborating with Team One and Lexus, their enthusiasm for the project and brand is infectious and really made its way into the creative,” Rich adds.
![a white Lexus suv parked outside of a building in LA. A man walks out of the vehicle as a robot stands and watches](/sites/default/files/styles/full_width_688_x_variable_height/public/2024-01/Lexus-Future-Proof-video-thumbnail.png?itok=IMWraOKY)