Four whimsical, brightly dressed characters—one being the Grinch with headphones—stand close together in a snowy Whoville, singing cheerfully.

Whoknewville

The latest installment in Walmart’s 'Who Knew?' campaign transports viewers to a Dr. Seuss–inspired world starring Walton Goggins as the Grinch, and brought to life by our VFX artists through whimsical environments, wintry landscapes, and more.

A large crowd holds hands in a snowy town square, forming a circle around a glowing Christmas tree beneath whimsical, brightly lit buildings.

Four whimsical, brightly dressed characters—one being the Grinch with headphones—stand close together in a snowy Whoville, singing cheerfully. Text is on the image that says Walmart 'Whoknewville' VFX breakdown

Credits

Client
Walmart
Agency
Publicis Groupe
Executive Producer
Pete McCann
VP, Executive Producer
Katie Porter
Executive Producer
Karen McKibben, Rosa Matos, Bridget Pierce
Senior Producers
Eva Pipa, Woodrow Clark
VP, Executive Creative Director
Ricky Vior
Executive Creative Directors
Travis Parr, Paulo Junger
Group Creative Director
Silvio Caielli
Creative Directors
Abby Gross, Sara Cummings
Associate Creative Directors
Meredith Niles, Leah Juarem
Sr. Art Director
Mapi Bartolome
Sr. Copywriter
Gabi Diaz
VP, Group Account Director
Erika Maddrey
VP, Assistant Director
Rashaun Smith
Account Supervisors
Lana Caroleo, Tenille Tubbs
Senior VP, Group Director
Robin Oksenhendler
Director, Business Affairs
Yenia Paez
Associate Director, Business Affairs
Camille Crenshaw
VP, Assistant Directors
Samantha Schmidt, Danny Weilandt, Christina Swan
Production Company
Radical Media
Director
Marc Webb
Executive Producers
Frank Scherma, Jim Bouvet, Rebecca Niles
Head of Production
Andrea McIntyre
Producer
Colin Moran
Production Supervisor
Nicole K.L.N. Ebeo
Commercial Coordinator
Rose Caraet
Assistant Production Coordinator
Adam Sun
1st AD
Mike Salven
DP
Jonathan Sela
Production Designer
Josh "Joshua" Locy
VFX
Framestore
Creative Director
Christopher Eckardt
President, Advertising USA
James Razzall
Executive Producers
Brittney Walker, Pete King
Senior Producer
Andy Foster
Producers
Jose Alvarado, Erik Sateren
Production Coordinator
Isaias Yetemegn
Flame Artists
Matt Dobrez, Ethan Chang
Compositing Supervisor
Timothy Crabtree
Head of Production
Cat Pavitt
Head of CG
Jessica Groom Shelton
CG Supervisor
Brian Creasy
On-Set VFX Supervision
David Sudd
Digital Matte Painters
Steve Matson, Zam Taranto, Christopher Sanchez, Nick Sullo
CG Artists
Soren Barton, Marco Amador, Kaho Horiuchi, Diego Melgar, Scott Brust, Wenjie Wu, Stone Cleven, Alec Iselin, Sean Dollins, Rebecca Teichner
Vis Dev Lead
Paul Krist
Vis Dev Artists
Veronica Ferrari Delphin, Robert Williams, Kendall Dirks
2D Artists
Jesus Yapor, Christopher Halstead, Alex Gomez, Chris Grocock, Hank Chang, Nicholas Sorenson, Peter Ulukpo, Ryan Ninko, Yachan Yuan, Zach Anderson
Title Design & Animation
Steven Greenwalt
Design Creative Director
Jake Cuddihy
Design Lead/Art Director
Christopher Friesen
Design Lead
Sam Surtandi
Motion Graphics
Brian Hayes, Joseph Dominguez, Kevin Sanchez, Matt Beharry, Nate Soto, Nathan Zankich
VFX Editorial
Jake Sadowsky, Dustin Indrebo
Editorial
Union Editorial
Editors
Merritt Duff, Karen Kourtessis
Producer
Lily Harttman
Editorial
Plural Editorial
Editors
Timothy Downing, Felipe Echavarria
Producer
Andrea Uzcategui
Color
Harbor
Senior Colorist
Oisin O’Driscoll
Senior Producer
Brad Marin