A young woman stares at a mobile phone with an orange cover, in a brightly coloured bedroom

Shop Like a Billionaire

To introduce Super Bowl LVII audiences to online marketplace Temu, Saatchi & Saatchi Los Angeles and director Robert Jitzmark worked with Framestore to blur the lines between in-camera and digital VFX. With this practical approach in mind, a combination of VFX, compositing and design brought this fun and quirky spot to life.

Concept Design
Effects Simulation

To emphasize the amazing prices at Temu, magical VFX elements such as a glow and ripple effect created in Nuke and After Effects were added to phones and mirrors featured in various scenes, while Nuke screen replacements ensured the clearest and most up-to-date imagery.

A young woman surrounded by orange glowing sparks
A young woman sees herself in multiple mirrors, wearing a different colourful outfit in each one

Digital Matte Painting was utilized to build a bay window in the dance scene and to create the illusion of being inside a box at the Temu factory. Capturing the scene required close collaboration with choreography, first shooting actors in different passes wearing their fabulous shoes, then plates were combined and composited to edit out the dancers so that the focus remained solely on the products.

Flying wigs were captured in camera with minimal cleanup necessary, while an animatronic Woodpecker was shot in-camera and adjusted for believability with VFX grounding its feet to the actor’s shoulder.

A crowded fast food restaurant
A man in an orange beanie hat and turquoise jacket holds an orange box

Finally, a crowd scene in Mexico City was shot on location and required more blue screen work in tandem with Framestore’s proprietary 2.5D crowd system, allowing the team to fully populate an empty plaza with a crowd of photoreal people very quickly.

The design team rounded out the spot by echoing the same ripple effects featured throughout the film on the logo itself.

A final color grade was completed by colorist Tim Masick of Company 3.

A young woman in a yellow dress leaves her home, accompanied by one person either side, going down some steps
A large crowd of people in front of a fountain


Saatchi & Saatchi
Camp David, The Lift
Robert Jitzmark
Executive Producer
Pete King
Head of Production
Carla Attanasio
VFX Producer
Kate Richardson
On-Set VFX Producer
Daniel Beldy
On-Set VFX Supervisor
Julio Leon
Head of 2D
Woei Lee
Flame Lead
Brad Scott
Paul Krist, Mark Casey, Zach Anderson, Eva Flodstrom, Danny Noren
Design Creative Director
Timothy Williams
Design Animation
Ryan DeCarlo, Dongxin Jiang, Nathan Zankich
VFX Editor
Jacob Sadowsky, Phillip Calderon
Rock Paper Scissors
Lime Studios
Company 3
Tim Masick