![Lando Norris being carried by a crowd of people whilst confetti falls from the sky](/sites/default/files/2024-01/Website-header-image-template-%281%29_0.jpg)
Vroom Service
Ahead of The Formula 1 Las Vegas Grand Prix 2023 Framestore helped Dentsu Creative and Smuggler get the party started in new Hilton spot ‘Vroom Service’
![Lando Norris](/sites/default/files/styles/full_width_688_x_variable_height/public/2023-12/Lando%20Norris%20-%20Hilton%20F1%20%27Vroom%20Service%27%20.jpg?itok=-6rZdA1c)
Directed by Henry-Alex Rubin through Smuggler, with the Framestore team led by VFX Supervisor Guy Lubin, ‘Vroom Service’ stars Lando Norris, F1 driver for Hilton-sponsored McLaren.
![Happy birthday sign](/sites/default/files/styles/image_gallery_mob_688x_387_/public/2023-12/Birthday%20sign%20-%20Hilton%20F1%20%27Vroom%20Service%27_0.jpg?h=1eed7b06&itok=2A6sau4X)
![Elvis impersonator](/sites/default/files/styles/image_gallery_mob_688x_387_/public/2023-12/Elvis%20-%20Hilton%20F1%20%27Vroom%20Service%27%20.jpg%20.jpg?h=1a6af9e9&itok=VagidZ5T)
Created in anticipation of the first Formula One Las Vegas Grand Prix, the film sees Lando celebrating his 24th birthday in a Hilton hotel as live music, a surprise cake, circus acts and a group of Elvis impersonators stride through the lobby into his suite to entertain guests.
![Lando celebrating](/sites/default/files/styles/image_gallery_mob_688x_387_/public/2023-12/Lando%20celebrating%20-%20Hilton%20F1%20%27Vroom%20Service%27.jpg?h=6df252d9&itok=B6oRQ9II)
![Helicopter flying over buildings](/sites/default/files/styles/image_gallery_mob_688x_387_/public/2023-12/Helicopter%20-%20Hilton%20F1%20%27Vroom%20Service%27_1.jpg?h=9fd3da66&itok=AN8DxXU8)
The main VFX tasks involved creating a CG helicopter, integrated into a stock footage plate, flying over Vegas carrying a crate containing Lando’s birthday cake, the creation of animated social posts to depict Lando communicating with friends, and creating and adding exploding fireworks into the end celebratory shot.
![people celebrating](/sites/default/files/styles/image_gallery_mob_688x_387_/public/2023-12/people%20celebrating%20-%20Hilton%20F1%20%27Vroom%20Service%27.jpg?h=4e809124&itok=PseyYtpd)
![Chef holding lights](/sites/default/files/styles/image_gallery_mob_688x_387_/public/2023-12/Chef%20-%20Hilton%20F1%20%27Vroom%20Service%27%20.jpg%20.jpg?h=05facfb6&itok=6GaaFmNW)
“It was great working with Henry and the team from Dentsu. Almost everything was captured in camera,” said Guy Lubin. “ We added the helicopter and crate on a couple of shots, which helped hugely with production value and the narrative of a special delivery coming all the way to Lando’s hotel suite right on time for the party.”
![Birthday cake](/sites/default/files/styles/image_gallery_mob_688x_387_/public/2023-12/Cake%20-%20Hilton%20F1%20%27Vroom%20Service%27.jpg?h=d1cb525d&itok=kMW7TuUO)
![Las Vegas Sign](/sites/default/files/styles/image_gallery_mob_688x_387_/public/2023-12/Las%20Vegas%20-%20Hilton%20F1%20%27Vroom%20Service%27%20.jpg%20.jpg?h=7c996c66&itok=y2lEKhqQ)
![Lando Norris](/sites/default/files/styles/image_gallery_mob_688x_387_/public/2023-12/Lando%20Norris%20-%20Hilton%20F1%20%27Vroom%20Service%27%20.jpg?h=1eed7b06&itok=_hFXkD6F)
The spot was graded by Matthieu Toullet at Company 3.