29th September 2023

UK Theme Park Awards

‘The Curse at Alton Manor’, a re-imagined haunted dark ride at Alton Towers, has picked up three awards at the UK Theme Park Awards! In partnership with Merlin Magic Making, Framestore worked to deliver the core creative concept and thematic design which received honours in the following categories:

Best Reimagined Attraction - Gold

Best Theme Park Music - Gold

Best Marketing Campaign - Silver

Framestore’s work was led by Creative Director Gavin Fox, tasked with redeveloping the attraction’s old ‘Duel’ haunted house ride into a new story and experience using modern techniques. Our team provided the creative concept of the whole attraction which included: set designs, ride narrative, storyboarding, lighting concepts, music concepts, animatronic placements, special effect concepts, illusion design, facade design, concept art and projection effect concepts.

Congrats to everyone who brought 'The Curse at Alton Manor' to life!