three people standing in front of a flipped car. there is an american football player in the background

Certain is Better

When it comes to buying a house, being “pretty sure” simply isn’t good enough. Enter comedic superstar Tracy Morgan, who is here to help us understand the BIG difference between “pretty sure” and “certain” in Rocket Mortgage’s Super Bowl LV commercials, which debuts at a time when home means more than ever.

Effects Simulation
Animation Supervisor
Visual Effects Supervisor
actor tracy morgan holding a carrot in front of a refrigerator

Coming it at #2 on the famed USA Today Ad Meter, Framestore contributed a variety of VFX magic to the final spot alongside creative agency Highdive and Director Craig Gillespie of MJZ. Considering the circumstances presented by COVID lockdowns, the team was tasked with creating a CG stadium arena complete with roaring crowds for the wrestling scene, a variety of CG snakes and a snake bite (for the safety of all actors and animals involved), as well as composited wardrobe elements and a creepy ghoul placed into the nightmare scene. 

two people standing side by side. a snake is wrapped around the person's shoulders on the right and is biting their head. the person on the left is shocked
a possessed ghost screaming from the ceiling in a dark room

“COVID certainly presented a series of production challenges which required creative solutions within a limited timeframe,” said Murray Butler, Creative Director at Framestore. “We were thrilled to be part of this hilarious and creative project, and I was very proud of our team across LA, Chicago and New York for how epic and photographically real they were able to make each CG element look.”

perspective shot from inside of a fight ring. there are two people's legs visible in the ring. the pair of legs visible on the right are firmly stood on the ground. the other pair of legs are hovering mid air. three people are in the corner looking up in awe
three people standing in front of a flipped car. there is an american football player in the background

“This spot was written for Tracy Morgan – he’s the guy we wanted to take us on this journey – lending his one-of-a-kind jovial and humorous personality that everyone loves,” said Highdive Co-Founder and Co-Chief Creative Officer, Mark Gross.

Morgan is also joined by a cameo from NFL superstar Joey Bosa of the Los Angeles Chargers, flexing his car-flipping strength to drill the message home. The spot aired on broadcast during the Big Game as well as also on the brand’s socials and digital channels.


Craig Gillespie
Creative Director
Executive Producer
Larissa Berringer
Senior Producer
Cat Pavitt
Production Coordinators
Alissa Nunley, Erik Sateren
Compositing Lead
Ruairi Twohig
Shoot Supervisor
Sean Dollins
CG Artists
Chingtien Chu, Rob Garcia
Yarim Machado, Sean Curran, Francisco Dias
FX Artists
Cosku Ozdemir, Mohamed Echkouna, Nate Diehl, Christopher Friesen
Nuke Compositors
Luca Pelegatta, David Anger, Oliver Armstrong, Oliver Adranghi, Manuel Rivoir, Eric So, Victor Almela Orero, Heidrun Tinna Haraldsdottir
Paint & Roto Artist
Ryan Ninko
Dean Ripper
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