Step Inside the Story

The Future of Immersive Entertainment

18:00 - 21:00 24th September | Framestore

As audience behaviours evolve and new storytelling techniques and spaces emerge, the media landscape is shifting rapidly. Hosted at Framestore, we will be joined by a powerhouse panel of IP owners, venues, experiential creators, and innovative enablers, as they explore the future of immersive entertainment and what it takes to captivate audiences.

Theo Jones will detail how we are leveraging AI across our business ahead of the panel with Andy Merkin, Snr Director, Entertainment Productions, Cosm, Julian Randall, Director of Business Development & Strategy, Epic Games, Eugénie von Tunzelmann, VFX Supervisor, Bowie Faas, Principal Creative Producer at Walt Disney Imagineering, moderated by Ella Baskerville, Managing Director at Blooloop.