Building upon our proprietary realtime character pipeline and utilizing the iPhone's TrueDepth camera, we recorded Colbert, Roker, Foxworthy and White’s face and head movements, which drove the rig to control Smokey, allowing them to see the animation playing back in real time. Using Framestore’s realtime, end-to-end character puppeteering process allowed us to iterate quickly while maintaining the highest quality, and capture the authenticity of the talents' performances. The renders were then composited into a 2D live action scene, where we also added the still emojis that helped Smokey to tell his stories.

Framestore's design team took cues from the visual language of emojis to give the new animated emoji version of Smokey a clean and vibrant look, whilst maintaining his key recognizable features, which have made him such a popular and enduring character over the years.