It's not often we describe our work as ridiculous but this is one of those times. Framestore supervised the shoot, provided invisible VFX and performed a colour grade for this particularly ridiculous commercial for First Choice.
Framestore's work to help director Djawid Hakimyar at Partizan and advertising agency VMLY&R bring this advert to life included wire removal, the addition of some digital matte paintings and combining different takes to make the final spot as ridiculous as possible.
Djawid Hakimyar commented: “To get paid to work where other people are enjoying their holiday, have fun like on a school trip when the teachers aren't looking and create such an absurd pool party is as ridiculous as the deals at First Choice. It was so much fun to bring the idea to life and I only wish I had more luck playing bingo every evening at the hotel.”