Framestore was proud to work with director Oscar Hudson at Pulse Films and creative agency Mother to deliver both an audio and visual sensation for IKEA. The film stars indie-pop collective Teleman, in a dual-pronged promo for both the band’s track ‘Repeater’ and IKEA’s exclusive range of fabrics.
Framestore’s Paul O’Brien was in attendance on shoot, which saw myriad combinations of band, furniture and fabrics shot to collate enough material for the fast-paced spot.
Once back in the studio, Colourist Jessica Vile set the tone and grain for the grade, working on the plates before handing over to Framestore’s team of compositors to finesse the rooms’ transformations. Framestore also added the 4:3 ratio framing to the film’s latter half, a subtle retro touch that had carried through from Oscar’s original treatment.