Partnering for the first time with director duo Los Pérez, Framestore delivered a range of invisible VFX and a striking colour grade for this McDonald’s McDelivery commercial with advertising agency Leo Burnett.
The 30 second commercial features a series of stylised vignettes in which the public enjoy their McDonald’s meals at home and deliveries are made by an overzealous hand smashing through walls, garden hedges and a cat flap. Framestore worked with the agency’s creative team and the directors to realise their vision by helping to highlight the more surreal moments of the film using a range of seamless and ‘invisible’ VFX.
The project’s Flame artists worked on several aspects of the commercial’s scenes including digitally augmenting and extending environments, exterior window replacements and the addition of a digital pixel effect when a McDonald’s delivery comes bursting through a television set. Framestore also combined several live action plates in the final shots and created transitions between some of the vignettes to create a seamless and impactful film.
The colour grade on the commercial was carried out by Steffan Perry, Framestore’s Head of Grading who worked with the directors to create some initial looks for the commercial before starting the grade in earnest. ‘Adrain (one half of Los Pérez) is a talented grader and he really knew how he wanted to push the grade. We had a great morning discussing the approach and the art direction was on point. I had to ensure a flow between some very stylised vignettes by enhancing key colours throughout,’ commented Steffan.
‘Our partnership with Leo Burnett and McDonald’s has continued to flourish through multiple projects this year. Their advertising is always really strong and the McDelivery commercial looks great,’ said Anna MacDonald, Senior Producer, Framestore. ‘The creative on this particular project really captured our imagination and we were all really pleased with the final piece.’