Framestore’s design department was called on by Trinity College Dublin to create a film to launch Ireland’s largest ever philanthropic campaign ‘Inspiring Generations’. This was the University's first major philanthropic campaign in it’s more than 400 year old history.
The design team’s brief was to create something that showcased the College’s passed and present achievements as a means of pointing to the future and inspiring the next generation of students. After its research, the team created a film that celebrates the great successes of the university’s students, alumni and staff, and signals to the successes yet to come.
The design team’s job was to, in just five weeks, bring archival portraits and schematics to life in a visually unique and modern way. ‘We had access to a wealth of assets from Trinity College which we could use that represent the great things that have been achieved both at the University and by its students,’ said Sharon Lock, Creative Director at Framestore and the film’s director. ‘We worked closely with the team to select the right imagery and then design supporting assets from scratch which would complement the balance between the past and future we needed to strike for this film.’
Inspiring Generations is set to an orchestral version of Hozier’s ‘Take Me To Church’, another Trinity College alum who can be counted alongside several other well-known names, many of which are featured in the film. The creative industries have been an important part of Trinity College Dublin’s history with many creatives graduating from the university including Bram Stoker and Samuel Beckett.
The film included incredible alumni of the university, Oscar Nominated Ruth Negga as voiceover and multi platinum recording artist Hozier who gave the use of an orchestral version of ‘Take Me To Church’, both of whom can be counted alongside several other well-known names, many of which are featured in the film. The creative industries have been an important part of Trinity College Dublin’s history with many storytellers graduating from the university including Bram Stoker and Samuel Beckett.
The ‘Inspiring Generations’ film was released at the beginning of May as part of Trinity College’s philanthropic campaign of the same name.