I Will Be Me
Tena
Framestore delivered the beautiful grade and invisible VFX for #Ageless, a new campaign film as part of its “I will be me” platform which aims to create a healthier and more open conversation about the issue of incontinence and female self image.
The ad features women over the age of 55 discussing their attitudes to sex and their own bodies. The script was developed with the women who star in it and is in their own words and reflective of real-life experiences.
To compliment the film’s beautiful cinematography, Simon Bourne, Framestore’s head of creative colour provided an incredibly impactful grade for the powerful film.
