This Is How We Rise
IFAD
'This Is How We Rise' is a powerful short film launched by the International Fund for Agricultural Development (IFAD) as part of a global campaign - Real Groundbreakers - which aims to tackle global hunger and empower women in the agricultural workforce. Directed by Camille Summers-Valli for Somesuch, it features a colour grade from Framestore's Simon Bourne.
Talking about the colour grade on the film, Simon Bourne said; 'This commercial was shot in such beautiful locations the colour grade really had to help emphasise the location and the people in; it looked like a colour bible.'