Sky’s Collector campaign which Framestore has been partnering with director Dan DiFelice and Sky Creative Agency on kicked off with its first spot ‘Harris and the Robots’; a film that taps into a child’s imagination.
This film’s collector stares out of the window where he spots Iron Man perched on New York City’s Chrysler building before using his Sky remote to conjure up the first portal to collect the Avenger. Harris then travels through familiar worlds where he collects a whole lineup of metallic friends in Transformers uber-villain Megatron, Star Wars favourite BB-8 and even a Boston Dynamics robot.
‘This is a really exciting campaign and one I’m looking forward to seeing how it plays out,’ said Chris Redding. Beau Garcia adds; ‘Each collector and their collections are unique so the portal needs to adapt and evolve to suit each situation it appears in. In this first film it needs to be large enough to collect Megatron, but small enough to sneakily collect a Boston Dynamics Spot 2 robot.’
Dan DiFelice’s idea for the campaign’s first film was to either recreate scenes or show parts of scenes that were just off camera in the original TV shows and films. ‘This allowed plenty of creative freedom to create, or recreate scenes from well known shows,’ added Redding. ‘It meant we could add our own extra twist on the collection that goes into our portal.’