Bring on the Future
H&M
This end of year H&M film, titled 'bring on the future' features a grade from Framestore's Simon Bourne and asks us all to take a moment to celebrate as this challenging year comes to an end.
This beautiful film with narration by Grammy award-winning Koffee had to present hope and happiness for the future therefore the colour and tone had to reflect that. Simon's grade had to feel honest but also subtly enhance the products while still making sure the story worked as one.