Framestore is proud to have been a sponsor and supporter of this year’s 7th annual 3% Conference, which was held in Chicago for the first time ever. The conference was started by Kat Gordon and Lisen Stomberg as a rally cry to encourage, support and bring awareness to the under-representation of women in leadership roles in the creative industry, and its namesake 3% Movement is a reminder of how few women were in creative leadership roles when they began this conference in 2011.
Framestore, led by the Chicago office, supported this event by providing motion graphics films for the conference, including a bumper, logo animation, a Twitter video and a sponsorship reel. These films were lead by Creative Director Anthony Gibbs and designed by Ali Biesber and Will Golloday.
Andrea Nordgren, Director and Executive Producer, 3% Movement
‘I was thrilled to work with Framestore as a 3% Conference sponsor this year. They were not only incredible to collaborate with on some of our key content pieces, but they brought an exceptional level of creativity and quality to the work. Having partners that are aligned in supporting our initiatives and our movement is critical for us. I am proud to have called them a partner in creative that makes an impact on our industry and our world. Thank you, Framestore!’
Having partners that are aligned in supporting our initiatives and our movement is critical for us.Andrea Nordgren - Director and Executive Producer, 3% Movement
In addition to sponsoring the conference, Framestore partnered with agency FCB and their renowned performance group, Clark Street Bridge, who combine live music, spoken word and dynamic visual content. Framestore provided all of the video content which was shown during the opening performance of a 3 part series: a moving storm piece with content, an FX simulation piece, and a film which adapted Immersive Tech piece "Coral" for the performance, using live voice activation alongside famous poet, Ada Limon, and storyteller, John Claxton.
John Claxton, Founder, Clark Street Bridge
‘You know the experience is going to be memorable when working together is not like working at all. When we asked our friends at Framestore if they would help us create some powerful films for our 3% Conference performance, there was no hesitation whatsoever. They pitched right in and worked with us to produce films that were stunningly beautiful. Right for us. And right for the conference. It’s great to have them in Chicago. They’ve raised the level of creativity here in the city.’
They pitched right in and worked with us to produce films that were stunningly beautiful. Right for us. And right for the conference.John Claxton - Founder, Clark Street Bridge