Polar Power

Thursday 7 June 2018

Bookmaker Paddy Power was the subject of quite the ruckus online this week, with a seemingly leaked film showing two balaclava'd figures 'spraypainting' a majestic polar bear with a Cross of St George, and the brand's own 'PP' logo, ahead of the 2018 World Cup in Russia. 

Today's grand reveal shows the stunt to be in aid of Polar Bear International, with funds raised going to research into the endangered Russian species - a worthy cause indeed, but it would need a gasp-worthy film to gain some media attention. Enter Framestore..