"The brief was to accentuate the colours' vibrancy" says Steffan Perry of his grade for the latest spot for the Sony Xperia T smartphone, "highlighting every nuance of colour and tone throughout the spot, and bringing it to its full potential."
The new Sony Xperia S smartphone allows the user to view HD video and photos in razor-sharp clarity on its stunning 4.3” Reality Display with Mobile BRAVIA® Engine. McCann London created a spot which effectively shows the fun ways in which beautiful pictures can easily be snapped and shared using the device.
Unleash Your Pictures on the World was directed by Canada at Partizan who received an impressive 12 nominations at the 2011 UK Music Video Awards and wins for Best International Pop Video and the coveted Best Director award.
The spot was shot on 35mm and incorporated 35mm stills, which were scanned with a resolution of up to 7.5K. In addition, Framestore performed the online, tracking pictures into the handsets and adding flare and negative distress effects.