In keeping with the off beat humor they have established, the newest Skittles campaign from TBWA Chiat Day for Fruit Fizzl'd Skittles doesn't disappoint. A newly launched variety of Skittles that fizzles in your mouth, features an older couple arguing about how to spark up their taste buds. The husband prefers to get his spark from a life size tube sock, while the wife tries to convince him to try the new Fruit Flizzl'd Skittles instead.
Framestore was enlisted to make the tube sock feel alive. 'As the spot was flatly lit, it was important to have a subtle grade for the tube stock bands and packing to stand,' said Miyuki Shimimoto, flame artist. 'By smoothing out wrinkles we were able sell the idea that this was a tube sock creature and not just a man in a suit, adding to the eccentric humor of this' said Laney Gradus, Head of Production.