Merrell 'Trailscape'

January 2015

We were at Sundance Film Festival this year with a world first VR experience. Developed for Merrell with Hill Holiday, it's the first ever commercial in-motion Oculus Rift experience. In short that means unlike other experiences, you can actually walk around the virtual reality landscape.

Trailscape takes you on a mountain hike in support of the launch of Merrell's new hiking boot, the Capra. Like the Capra mountain goat you'll need all your balance to brave treacherous rock ledges and swinging suspension bridges.

If you're lucky enough to be at Sundance make sure you check it out. For everyone else there are a few clips and pictures below.

Follow #Trailscape or head to PSFK for more.

 

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