Framestore has worked with BBDO New York to help create Throttle Up, a holographic experience for GE that has been letting visitors to Creative Week in New York use their hands to assemble a life-sized 3D jet engine.
Housed in a pitch-black converted Brooklyn warehouse, Throttle Up flings more than 200 3D jet parts (provided by Framestore) across a massive, but thin and transparent screen. An HD holographic video projection system, Musion Eyeliner, means these parts can be moved (with the help of a games engine) across the gigantic visual space.
It is an incredibly immersive experience that ends with your completed jet engine being attached to a plane which then takes off before your eyes, mixing the interactive experience with equally impressive pre-rendered animations – another aspect of Framestore’s involvement.
The SoftKinetic sensor camera tracks users’ hands as they move and rotate, shifting the floating machine parts accordingly and providing some fitting clanking noises that were recorded live along the roar of the plane taking off. Like our work on Secret Cinema’s Prometheus showing, Throttle Up shows how VFX can enhance an interactive, immersive experience – sucking people in with photo-real 3D imagery.