In the latest of several projects for out-of-home global advertisers Clear Channel International (CCI), Framestore worked directly with the client to create idents for their two sub-brands, Create and Play. Create is responsible for CCI's bespoke, tailor-made outdoor advertising campaigns; 'from paper to pixels', and Play is their premium digital media portfolio. Both brands champion creativity and digital innovation out-of-home. Framestore Director Sharon Lock and Senior Designer Anthony Gibbs created the idents using Maya and After Effects.
As Clear Channel International operates in over 30 countries with each division making their own videos, the idents will be used to add consistency to the brand's films worldwide. They are part of the CCI website launch that includes the 'Where Brands Meet People' film that we originally created for one of the company's internal conferences.