Framestore has again teamed up with Daniel Kleinman to deliver another high-profile TV campaign. This time the task has been to conquer Everest and put man on the moon for Fold 7's Carlsberg campaign. The irreverent ads get men to tackle the world's biggest challenges so they can supp a satisfying Carlsberg.
Everest sees a climber scale the summit to erect a TV aerial so that he and his mates can catch a crucial programme back at base camp. The shoot took place in New Zealand over three weeks and was supervised by William Bartlett.
Everest entailed enhancing mountainous backgrounds with snow, accentuating the steepness of the climb and compositing a CG rope.
Framestore's colourist, Steffan Perry, perfected the look with an atmospheric grade.