Weightwatchers 'Showdown'

'SHOWDOWN', 'KNOCK KNOCK', and 'BAD DAY'

With the resounding popularity of Hungry, the mischievous orange monster that entices people to break their diet, director Simon Willows continues a successful partnership with Framestore in this humorous campaign for McCann Erickson and Weightwatchers.

Led by Senior Flame Artist Raul Ortego, Framestore incorporated the Hungry puppet into live action scene, removing any traces of the puppeteering rig and puppeteers. "Hungry is controlled by three guys who are dressed in green so we can remove them in post” says Ortego, "then we use a clean back plate to finish the shot. We animated Hungry’s eyes in Flame to match up eyelines as well."

In addition to work on the Hungry puppet, Framestore's team of Flame artists worked on a variety of elements. Flame artist Tom Leckie created the 3d graphic text, tracking its movement and having it cast shadows from the set. For Bad Day rain was added with particles in the Flame and imported elements for the rain droplets.

The team welcomed the chance to work on another campaign with director Simon Willows and is proud of the humor and charm of the final spot.