Audi 'Illusions'

Illusions, a new spot for the Audi A6, is worth a second glance. Or two. Indeed, the more times you see Illusions, the more the sophisticated visual trickery concealed beneath its serene surface becomes apparent.

The spot features an Audi A6 traversing a cityscape that seems at first to be quite normal – mundane, even. But gradually the eye tunes in to the strangeness – warps and transformations of the streets and buildings that create impossible paths and spaces, optical puzzles that challenge the eye and the mind.

Shot in Sao Paulo, the 40-second spot was conceived by Dean Wei and Joseph Ernst at BBH, and directed by Anthony Atanasio for Amarillo Films. With Framestore's help, they have created a series of brilliant and audacious visual conundrums, based around M.C. Escher's famously baffling art.

Framestore's VFX Supervisor, Ben Cronin, is keen to pay tribute to the talent that went in to the project. "You're dealing with perception, which is different for everyone. With two very smart creatives and a brilliant director involved, there was plenty of scope for discussion."

Of the two weeks spent in Sao Paulo, the first was taken up with location scouting and the meticulous planning and groundwork necessary for the creation of the shots. "I'd already been down to the South Bank," recalls Cronin, "Just to get a feel for the sort of material we were after. It was a little intimidating." Anthony Atanasio had already worked up preliminary sketches in Photoshop, and continued to come up with ideas even as they flew out to Brazil. Indeed, it was an in-flight magazine image of Sao Paulo's Pacaembu Stadium that gave him the location for the spot's closing shots and final illusion.

Despite the predictable unpredictability of life on location – the torrential rainstorm that interrupted the shoot every day between 4pm and 6pm, for instance – the team's careful planning paid off, and Cronin was able to bring back all the elements he needed for an intense three weeks of Inferno work

Additional work on the backgrounds was achieved by Stephane Allender, who also worked on Inferno with Avtar Bains. Stephanie Mills and Sharon Lock worked in Commotion on the roto splining.