The first episode of Framestore's animated partnership with McLaren, 'Tooned', has received plenty of attention on the internet, not least the nearly 100,000 views on YouTube in just three days. Framestore wrote, produced, directed and animated the three-minute episode, the first of 12 to air before each grand prix in 2012 on Sky Sports F1, and you can read a selection of the coverage from the links below:
- Marketing Week - Racing towards a winning formula
- Computer Graphics World – Framestore Joins Team McLaren
- Marketing Magazine – Q&A: McLaren seeks to reverse perception of 'cold' brand identity
- Televisual.com – Framestore & McLaren launch Tooned with Lewis Hamilton
- Brand Republic - Partnerships are the key to successful content marketing
- C21 Media – McLaren Races in Animation
