Pepsi 'Crowd Surfing'
Framestore recently completed VFX work on an epic Pepsi commercial that sees San Sebastian's beach play host to a massive party, with DJ Calvin Harris at the helm. But the star power doesn't end there; also at the party are world class footballers - Aguero, Drogba, Lampard, Messi, Torres and Wilshere - who indulge in a game of football above the crowd whilst supported by thousands of partygoers.
Framestore's team of 20 VFX artists - spanning crowd specialists, Nuke compositors, roto artists, animators and technical directors - worked across the production for four months in order to deliver the commercial's demanding and complex VFX whilst meeting all clients' high expectations. In the words of David Foulds, PepsiCo International's Vice President Advertising: "To say that we are delighted with the final product would be an understatement.
Campaign covered how we pulled out all the stops to make sure the Pepsi football stars' mid-air kickabout looked convincing in every shot.
Read the full article in Campaign
Published: Thursday, 19 April 2012
