The BA ad right up your street: Flight video allows users to personalise background to show planes taxiing past their homes.
Framestore has worked with BBH to deliver an integrated Olympics campaign for BA, comprising an iconic TV ad, a timely viral teaser and a customisable application that creates personalised edits of the TV spot. The campaign launched in full with an app, for both BA's site and Facebook, that creates a personalised version of the TV ad. By asking viewers to enter their postcode or address, this personalised version includes three extra shots in which the BA plane drives through the viewer’s street. Framestore's digital team created this real-time customisation by making dynamic calls to Google’s Street View API.