Mulberry 'Spring / Summer 2011'

Framestore has strutted its stuff for Mulberry’s Spring / Summer 2011 collection by teaming up with Park Village’s Luke Losey to breathe life into the luxury designer’s fashion photography.

The film is based on still images from the current collection, shot by renowned fashion photographer Tim Walker, and sees Mulberry’s models and clothes engulfed by dreamy blooming flowers... and a pig.

This dynamic effect was created by Framestore’s design and digital team, who painstakingly rotascoped hundreds of flowers from their still photographic backgrounds and animated them to look like they’re bursting into bloom. Framestore worked closely with Losey to ensure the overall result was romantic and ethereal, in keeping with the fashion label’s iconic style.