Karcher 'Campaign 2011'

Framestore's Digital team has worked with the agency HMDG to create a series of sponsorship idents for Karcher vacuum cleaners.

Using a mixture of 3D renders, particle effects and 2D compositing, we designed and created five different dirt textures that needed to behave in a realistic manner whilst being suctioned by a powerful vacuum device.

The 1 x 10" and 4 x 4" spots can be seen regularly across all Discovery Home & Leisure channels.