PRODUCTION COMPANY Coast
HEAD OF PRODUCTION Mac Mackenzie
DIRECTION & DESIGN Framestore
The Framestore's design team have recently completed work on Sugar Battery, a short animation about a new development in alternative energy. Brilliantly conceived and realised, Sugar Battery is screening over autumn 2007. The film was created for production company Coast as part of their second Green Design series. The first series of Green Design featured Hydrogen, another Framestore Design animation, and Producer Mac Mackenzie returned to the team for one of the five short films in this new series.
Like its predecessor, Sugar Battery was designed and directed by Adam Parry, who worked entirely in Flame, and was produced for Framestore design by Simon Whalley. "The range of information we needed to convey in just 50 seconds was huge," says Whalley, "From broad scientific principles such as the idea that all life on earth is fuelled by sunlight, to the specific process of photosynthesis, to the real-life applications that the battery might have. The producers gave us their script, but beyond that we had a pretty free hand."