AGENCY Y&R Philippines
CHIEF CREATIVE OFFICER (ASIA) Marcus Rebeschini
EXECUTIVE CREATIVE DIRECTOR Badong Abesamis
CREATIVE DIRECTOR Jay Santiago
ART DIRECTOR Jon Salutal
AGENCY PRODUCERS Michael Kan, Lora Schulson, Robert Baird
PRODUCTION COMPANY Framestore
DIRECTOR Anthony Gibbs
EXECUTIVE PRODUCER Simon Whalley
PRODUCER Magdalena Przezdziecka
VFX Framestore
CG ANIMATOR David Lochhead, Martin Bovingdon
Framestore has directed and produced a spot for Y&R Philippines that targets dentally-concerned nocturnal viewers through a somewhat 'bonkers' spot that loops continuously during downtime of a Malaysian TV station. The ad sees the usual off-air TV static sinisterly turning into nasty microscopic bacteria. Just as the bacteria is about to take over the entire screen, a Xerox-like wipe effect descends to clean the screen. All is explained when a ghostly box of Colgate fades up on screen with a super: "Fights bacteria overnight for fresh breath in the morning."
Making a splash on the directing scene with this, his debut spot, Framestore's very own Anthony Gibbs designed and directed the ad using Maya to create the CG bacteria and After Effects for the hundreds of wavy hair like elements. Everything was then finished-off with Flame finesse.