Channel 4 'Big Brother Idents'

AGENCY Channel 4 Creative Services
CREATIVE Grant Gilbert & Dan Eatock
PRODUCER  Fiona Wright
PRODUCTION COMPANY Double G Studios
DIRECTOR Grant Gilbert

 

CO-DESIGN, ANIMATION & VFX Framestore

BIG BROTHER: IS YOU WATCHING?

For 2008's series of Big Brother, Framestore’s Design team were responsible for the very distinctive graphic titles, trails and countdowns.

 

Director Grant Gilbert (working for Channel 4 Creative Services) had the idea of painting the logo (originally designed by Dan Eatock) onto sheets of glass and then shattering them, filming them explode at 1000fps.  Framestore’s Adam Parry then worked with the footage, creating and integrating interesting, fractured graphics along with the live action footage. Both Grant and Adam wanted to reveal elements, such as words or numbers in the countdown idents, as subtly as possible.