APA 'Fifty'

The Design Department were asked to create a 30 second viral animation to highlight the 'APA 50 Awards' held at the Victoria and Albert Museum in September 2004. The ceremony celebrates the best 50 commercials of the year, as created by British production companies. The brief was entirely open, the only requirement being the inclusion of the date and the address of the venue. The design team spent a week storyboarding their idea out, and the animation was done entirely in Inferno over a further 2 weeks.