Western & Southern 'Stability' 'Strength'

In the latest spots for Western & Southern Financial Group, Framestore teamed-up once again with director Christian Bevilaqua to create two unique spots that twist the reality of what it means to be strong and stable.  In these composite-heavy spots, we were tasked with orchestrating a symphony of elements into each scene to create the illusion of pounding sumos, lassoing cowboys and a pummeling ball and chain. 

"The challenge was getting the atmospherics and interaction into the shots," said Flame artist Tom Leckie, "We were able to utilize our expansive element library here at Framestore to strip in all the layers necessary to achieve the finished look."  "The overall schedule was extremely tight, from shoot to finish we only had three weeks." added Senior Producer Jenn Dewey, "But it all came together beautifully thanks to everyone's dedication to the project."