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AGENCY Mother NY
AGENCY PRODUCER Emma Starzacher
CREATIVES April Mathis, Allon Tatarka, Blaise Cepis, Jordan Chouteau, Paul Malmstrom
PRODUCTION COMPANY Hungryman
DIRECTOR Taika Waititi
PRODUCER Brian Quinlan
EDITORIAL Lawrence Young & Justin Quagliata @ NO6
VFX Framestore
EXECUTIVE PRODUCER James Razzall
PRODUCER Sumer Zuberi
VFX SUPERVISORS David Hulin & James Dick
ANIMATION LEAD Seth Gollub
ANIMATION Tyler Heckman, Chris Caufield, MonteQue Ruffin, David Lee, Ben Fox
LIGHTING/VFX Michitaka Inoue, Neil Weatherley, Jenny Bichsel, Jessenia Nauta, John Montefusco, Milton Ramirez
LEAD FLAME Tri Do
FLAME Miyuki Shimamoto, Mark French, Mindy Dubin, David Munoz Forcada
NUKE COMP Sabrina Tenore
PAINT AND ROTO Jim Mckenzie, Bo Kyeong Kim
"I like that some snacks are sweeter in the end. But then again, ain't nothing sweeter than revenge"
Method Man
Created and produced out of Mother New York and directed by Hungry Man's Taika Waititi, we see the one and only Method Man bring out the true personalities of the beloved sour patch kids for his latest single World Gone Sour (The Lost Kids).
We were challenged with bringing to life these loveable sour treats in a completely different way than previous campaigns. Our animation and lighting intergrated the "sweet little dudes" seamlessly into the live action as well as busting a move on the dance floor, all while manging to cause a little trouble.
The music video marks the launch of Mother's new campaign for the kids, which later this year will debut the upcoming Sour Patch Kids video game, World Gone Sour.