Nintendo 'Get Thinkering'

Leo Burnett Chicago and Framestore have teamed up again for Nintendo of  North America's latest camapaign.

This spot, both directed and animated by Framestore, opens with a teenage boy lying on his bed and playing the Mario vs. Donkey Kong Mini Land Mayhem game on a  Nintendo DS. Using VFX and Animation, Framestore skillfully captures the multiple levels of mayhem and the quick thinking that are the main features of the game experience. All appears to be normal until the action in the game leaves the boy faced with a fantastical, magical mini-Mario world. The Framestore team created a parallel Mario land that allows the action to break the confines of the Ninetendo game system and fill the boy's room. Creating these two parallel worlds was the biggest challenge that Framestore faced in creating this new spot for Nintendo.

The resulting spot successfully captures the engrossing experience of the new Mario vs. Donkey Kong - Mini Land Mayhem game from Nintendo, a game that is so exciting and fast-paced that it is hard to keep it from leaving the hand-held and taking over your world.