Monster 'Stork'

WE DELIVER

Created for online career network Monster, Stork manages to be beautiful, funny and ultimately almost tragic, all within a mere 60 seconds. The spot, created by BBDO New York and directed by Daniel Kleinman for Rattling Stick, features an amazing CG stork that is the latest breathtakingly lifelike creature to be hatched by our commercials 3D team.

The spot was supervised by Kleinman's long-time associate at Framestore, William Bartlett, who also lead composited the work. The 3D team was headed by Dan Seddon. The biggest single challenge in 3D was the feathers, which are always tricky, and never more so than on a bird like a stork whose plumage appears more loosely packed than many other birds', with many of its large feathers individually discernable. In meeting the challenge Seddon and his team developed a new grooming system for the feathers, one that gave them greater flexibility in changing their size and shape than ever before.

For the spot to be able to sell its essentially mythological premise required a realism that you can bank upon. Framestore ensured that – like the baby - this was delivered safe and sound