VIEW HD VERSION
AGENCY Amalgamated
AGENCY PRODUCER Cheri Anderson
EXECUTIVE CREATIVE DIRECTOR Eric Silver
PRODUCTION COMPANY MJZ
DIRECTOR Tom Kuntz
PRODUCER Scott Kaplan
VFX Framestore
FLAME ARTISTS Tom Leckie, Raul Ortego, Murray Butler, Miyuki Shimamoto, Ben Cronin.
ROTO/ASSIST Sabrina Tenore.
DIGITAL MATTE PAINTER Callum McKeveny.
EXECUTIVE PRODUCER James Razzall
SHOOT SUPERVISION Adrian Hurley
What do a geek, a mermaid, a wrestler, a hippy and an acrobat have in common..? In this spot for Amalgamated they feel like a "Kid in a Candy Store" as customers at Carmax.
Tom Kuntz led the charge in this humorous new campaign which will feature two spots in Super Bowl XLV, with Framestore creating Digital Matte Paintings and providing augmentation of live action plates.
"It's been great working with Tom again on this campaign" says Framestore EP, James Razzall, "We worked together closely to layer in those additional details- adding crowds and flying saucers, replacing skies/backgrounds and bringing the mermaids tail to life".
The spot is anticipated to be a hit when it first airs on Feb 6th- which is an excellent start for the client's first venture into the limelight of the Super Bowl.