AT&T 'Alter Ego'

AGENCY BBDO NY
AGENCY CREATIVES Darren Wright, Alex Taylor, David Skinner, Jason Stefanik
AGENCY PRODUCER Sarah Ryan
PRODUCTION COMPANY Harvest
DIRECTOR Baker Smith
PRODUCER Rob Sexton
 
VFX Framestore

Framestore recently completed AT&T's Alter Ego campaign, where hero characters were shot on multiple plates on green screen. Strategically placed into humorous scenarios, the seamless VFX illustrate the frustration of hindsight being 20/20. In this spot, a mother realizes that had she had 'AT&T bars', then she would have received the message about the children's birthday being hosted now by a scary T-Rex, instead of a friendly dinosaur.