Yeo Valley 'Yeo Valley Rap'

Framestore has helped BBH and Flynn Productions inject some urban cool into farming for Yeo Valley's blockbusting two-minute commercial, Yeo Valley Rap. Premiering during nation's fave, The X-Factor, the ad takes us down to the farm where we see young, sexy and trendy farmers rapping – rather convincingly – about the virtues of Yeo Valley's dairies. Framestore's role in this musical extravaganza was grading, conform, clean-up and sky replacements to create an authentic rap promo feel

"The overall result is worthy of a slot on The X-Factor itself and should be more than enough to please uber-judge, Simon COWell."