Winalot 'Portrait'

Framestore has teamed up with DDB and Hungry Man to prove that Britain is a nation of dog lovers. Winalot’s latest TV commercial tugs on the heart strings of British dog-lovers by showing tableaus of everyday life accompanied by (nay, dominated by...) our furry friends. We see everything from wedding photos being posed for next to the newlyweds’ faithful lab, through to a couple sitting on a sofa but divided by their bossy Great Dane.

Directed by Hungryman’s Paul Gay, Framestore’s Smoke artist, Paul O’Brien, painted out numerous dog trainers and composited several new skies. He also worked-in a new sea and enhanced some all-important K9 ear flapping. The grade was helmed by Steffan Perry.